I drew inspiration from the entertaining names of roller derby skaters and drag queens, blending them with the creative needs of entrepreneurs, to make the medicine go down. The Finnish names Ana Lyytinen ('analytical') and Myy (a feminine name and the command 'Sell!') add local flair. 
In collaboration with Laura Rautkallio-Salminen (Senior Coordinator, KLOV, Suomen Yrittäjät) and Nellie Nyberg (Project manager, KLOV, Suomen Yrittäjät 

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