I created Personal Trainer characters for the 'Business Workout' project, part of the KLOV venture (Suomen Yrittäjät), which supports entrepreneurs in the creative sector. The characters proved to be powerful conversation starters at the Habitare Fair, helping engage visiting entrepreneurs. We gave out PT stickers, and I live-painted a few characters on KLOV’s stand wall, drawing attention from attendees and encouraging further interest in the program.
I drew inspiration from the entertaining names of roller derby skaters and drag queens, blending them with the creative needs of entrepreneurs, to make the medicine go down. The Finnish names Ana Lyytinen ('analytical') and Myy (a feminine name and the command 'Sell!') add local flair.
In collaboration with Laura Rautkallio-Salminen (Senior Coordinator, KLOV, Suomen Yrittäjät) and Nellie Nyberg (Project manager, KLOV, Suomen Yrittäjät
