I created Personal Trainer characters for the 'Business Workout' project, part of the KLOV venture (Suomen Yrittäjät), which supports entrepreneurs in the creative sector. The characters proved to be powerful conversation starters at the Habitare Fair, helping engage visiting entrepreneurs. We gave out PT stickers, and I live-painted a few characters on KLOV’s stand wall, drawing attention from attendees and encouraging further interest in the program.
Video and photos by Laura Rautkallio-Salminen
