We wanted to show donors and recipients matter-of-factly, in a generic way, highlighting the hope and potential of organ donation. Either one could be the donor; they could be related or not, and their ages, sexes, and even race are slightly unclear. The idea is that you can identify with the people in the image.
The aim is to increase organ donations, transplants, and tissue donations in Finland. The communication activities promote awareness about organ donation cards, share factual information on organ donation and transplantation, tissue donation, and their significance, facilitate civil dialogue on the desire to donate organs, and aim to influence the improvement of organ availability for transplantation.
https://elinluovutuskortti.fi/tee-hyva-teko/
In collaboration with Raine Huvila, communications specialist, YES to Organ Donation
